NOTICE OF CONFIDENTIALITY

REAL ESTATE DEVELOPMENT OF Zacatecas, S.A. DE C.V. (hereinafter HOTEL SANTA RITA) with address Av. Hidalgo 507, col. Center, Zacatecas, Zac. CP 98000 is responsible for the use and protection of your personal data, and in this regard informs you of the following:

Hotel Santa Rita as part of its registration of its guests, companions and clients, will collect and process personal identification data, and personal data of third parties, all with the purpose of complying with the primary and necessary purposes indicated in this Notice.

Likewise, we inform you that in order to comply with the primary and necessary purposes indicated in this notice, Hotel Santa Rita will collect and process the following personal identity data of guests: Full name, name of the companion, address, telephone number, nationality, company, email , handwritten signature and credit card number.

We inform you that the purpose of processing the aforementioned sensitive personal data is for Hotel Santa Rita to comply with the obligations derived from the commercial relationship we have with you. We promise that they will be treated under strict security measures, always guaranteeing their confidentiality.

Primary Purposes

Hotel Santa Rita will process your personal data for the following necessary purposes and to comply with our obligations derived from our business relationship:

To make your room reservations
Provide you with all the services and carry out the activities that are necessary during your stay at the Hotel Santa Rita
Have identifiable data on companies and guest destinations and be able to make weekly, monthly and annual reports.
Have information in case of clarifications with Banks in payments by Credit or Debit Cards.
Keep the guest database updated and have control over rates applied to preferential customers.
Billing of services provided
In the event of accidents, have the guests registered at that time at the Hotel Santa Rita identified
secondary purposes

In addition, if you do not say otherwise, Hotel Santa Rita may process your information for advertising, promotional and market research purposes. You can revoke your consent by contacting us at the email: ventas@hsantarita.com You may change your option at any time.

Transfers

Hotel Santa Rita to fulfill the necessary purpose(s) described above or others required by law or by the competent authorities, will only transfer the necessary data to the competent personnel within the hotel that requires it in the case of any clarification, reservation or claim.

Means and procedures for ARCO Rights and Revocation of Consent

You or your legal representative may exercise any of the rights of access, rectification, cancellation or opposition (hereinafter "ARCO Rights"), as well as revoke your consent for the processing of your personal data by sending an email to the Sales Department of Hotel Santa Rita to the email address ventas@hsantarita.com

In order to attend to your ARCO Rights in a timely manner, it is necessary that you indicate the following in your request:

The name of the holder and his email account to communicate the response to his request.
Attach the document that proves your identity or, where appropriate, the legal representation of the owner.
The clear and precise description of the personal data with respect to which one seeks to exercise any of the aforementioned rights, and
Any other element or document that facilitates the location of personal data.
In the case of rectification requests, the owner must indicate the modifications to be made and provide the documentation that supports their request.

In the event that the information provided is erroneous or insufficient, or the corresponding accreditation documents are not attached, the Department, within five (5) business days following receipt of the request, may require you to provide the elements or documents necessary to process it. You will have ten (10) business days to respond to the request, counted from the day after you received it. If a response is not provided within said period, the corresponding application will be considered as not submitted.

The Sales Department will notify you of the determination adopted, within a maximum period of twenty (20) business days from the date the request was received, so that, if appropriate, it can be made effective within fifteen ( 15) business days after the response is communicated. The response will be given electronically to the email address specified in the Request.

Limitation and/or Disclosure of your personal data

You may limit the use or disclosure of your personal data by sending your request to the Personal Data Department of Hotel Santa Rita at the email address ventas@hsantarita.com. The requirements to prove your identity, as well as the procedure to meet your request will be governed by the same criteria indicated in the previous section.
In the event that your request is appropriate, the Department will register it on the exclusion list for the purpose for which the exclusion is applicable.

Use of cookies or Web Beacons

Regarding the information obtained through the web page or access either through the computers located in facilities within the Hotel Santa Rita, laptop, mobile device, among others; "Cookies" as well as "beacons" are used, which are automatically generated and record what could be personal data when a connection to the site is generated, as well as the collection of the following data: (understood by cookies the text files that They are automatically downloaded and stored on the hard drive of the user's computer equipment when browsing the specific Internet page, which allow some data to be recorded on the Internet server; also understood by WEB BEACONS, images inserted in the page or email, which can be used to monitor the behavior of a visitor, as well as store information about the user's IP address, duration of interaction time on the page.)

1. Type of browser and operating system

2. IP address

3. Date, time and place of your visit.

Each user can change the configuration of the so-called cookies, through a procedure within the internet browser. Any other site that generates the use of cookies that are not part of Hotel Santa Rita are entirely exempt from any responsibility for their generation.

This website contains links to other websites of associated networks, affiliates or third parties, if you access a hyperlink from those websites, take into account that they may have their own privacy policies and that Hotel Santa Rita does not accept any responsibility derived of them, it is recommended that you review these policies before submitting any personal information to those websites. The inclusion of any link to other websites does not imply approval or adherence by HOTEL SANTA RITA to those pages or their content.

Changes to the Privacy Notice of Hotel Santa Rita

Hotel Santa Rita can modify, revise or make changes to this notice at any time, responding to requests, viable and accepted or in accordance with regulations. In case of changes within this notice, they will be published through the following means: i) notices visible in our establishments; ii) brochures or brochures available in our establishments; iii) on our website; iv) or we will send them to the email that you have provided us.